How Big Tobacco Became Big Food

For over a decade, we’ve been talking about how Big Food took a page out of Big Tobacco’s playbook. Both industries became merchants of doubt, doing whatever they could to combat negative science about their products.

It turns out, Big Tobacco companies now own a lot of these big food brands. When we see the big tobacco “playbook” in action, it is not a coincidence! Watch and listen, as Morgan Freeman walks us through it.

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