“Fragrance” is a generic term found on the labels of the personal care products we use day in and day out: Products like shampoo, deodorant, lotion, and in our laundry detergent, dish soap, and makeup. But the term isn’t as innocuous as it seems.
Each of these products may have a different scent, yet the labels simply indicate one descriptor: Fragrance. Though companies are required by law to list the ingredients that make up their products, the word “Fragrance” is considered a trade secret, so companies aren’t legally bound to disclose what chemicals make up said scent. Often times, it can be dozens and even hundreds of chemicals.
It’s no surprise then, that “fragrance” is considered to be among the top five known allergens and can cause and trigger asthma attacks. We may have allergies to one of the hundreds of chemicals involved in a fragrance formulation. The hidden ingredients may trigger dermatitis, respiratory distress and potential effects on the reproductive system, too.
Our promise to you: We will never use synthetic chemical fragrances. Because the bottom line is that you should not be in the dark about beauty. If you have any questions about fragrance, we’d like to hear them. E-mail us at [email protected]