Navigating the Grocery Store

How to Navigate the Grocery Store

It is not often that I find time to read. Typically I put books, magazines and newsletters in a pile and throw a few in my bag wherever I go thinking that I may catch a moment to read while waiting for one’s son while at a swim lesson, while the little one naps or perhaps at a red light!

So, excuse me if you have all heard about this before me, but I recently found out that our trusty supermarkets have now decided to implement their own nutrition profiling system—in the form of shelf-tag programs—to help shoppers identify healthy foods. What a great idea! NOT!!! There are several (five so far) different profiling systems and each is using different criteria to determine how healthy a food is (there are no regulations for these systems as of yet). Like we weren’t confused enough! And according to one system, Frosted Flakes is considered a smart choice. What?!

Is this going to make shopping easier for American’s (no need to read ingredient lists or nutrition facts labels anymore) or more confusing? Because each system has different criteria, I believe it will be far more confusing for a person to navigate the grocery store. My advice: stick to the ingredient lists and nutrition facts labels.

To make myself totally clear, we are talking specifically about packaged foods from bags to cans and everything in between.

Ingredient Lists

Let’s first talk about ingredient lists. The longer the list, the more processed the food is (less whole). So go for the shorter list. And, keep in mind that the first ingredient is of the highest quantity in the food product and the last ingredient is of the least. So if sugar (or some form of like corn syrup) is number one or two, the food has tons of sugar! Make sense? When it comes down to the actual ingredients, I tell my clients to lookout for the following:

  • Artificial Colors
    FD&C Colors (Food Drug and Cosmetic Colors) are a wide variety of artificial colors used to color food (as well as drugs and cosmetics). Colors are typically a derivative of coal tar, a thick liquid or semi-solid tar obtained from coal. Main concern about coal tar derivatives is that they cause cancer in animals as well as allergic reactions. Found primarily in processed foods (candy, confections, cereals, puddings, jelly, hot dogs, imitation foods, condiments, soft drinks, etc.).

    • FD&C blue no. 1/FD&C blue no. 2
    • FD&C citrus red no. 2
    • FD&C green no. 3
    • FD&C red no. 2 (in Canada and Europe ONLY)/FD&C red no. 3/FD&C red no. 40
    • FD&C violet no. 1
    • FD&C yellow no. 5/FD&C yellow no. 6

    Although all colors are permanently listed for use in foods and drugs with the FDA, their safety is not fully proven (inconclusive data).

  • Artificial Flavors/Flavor Enhancers
    There are approximately 1500 synthetic flavorings added to foods. Most often food labels say “artificial flavors” rather than listing the individual synthetic flavorings (because they are typically flavoring compounds that are proprietary “recipes”). Flavor enhancers, such as Monosodium Glutamate (MSG), common in Chinese food and many processed soups and sauces, can cause headaches, chest pain and numbness. Although MSG is on the list of additives needing further study, it is still considered Generally Recognized as Safe (GRAS) by the FDA. Just as MSG is GRAS so are all of the 1500 synthetic flavorings.Artificial (and not so artifical) Sweeteners

    Artificial sweeteners refer to a group of non-nutritive, low-calorie sweeteners all with individual properties and concerns (see article in Articles of Interest on subject). Included are:

    • Aspartame
    • Acesulfame K
    • Neotame
    • Sucralose (Splenda)
    • Saccharin
    • Sugar alcohols (sorbitol, xylitol, mannitol…)
    • Tagatose
  • High Fructose Corn Syrup
    Also called dextrose, this sugar is a sweet syrup derived from corn and highly processed. Most commonly comes from genetically modified corn. It is cheaper than natural sugar. Contained in large amounts in processed food and thought to contribute to the obesity epidemic in our country.
  • Preservatives
    Preservatives, unless natural (such as vinegar, citrus and salt), are synthetic chemicals used to preserve food and beverages. Generally Recognized as Safe (GRAS) by the FDA, these substances do not need pre-market approval:

    • Calcium Propionate
    • Disodium EDTA
    • Nitrates/Nitrites
    • Potassium Benzoate
    • Potassium Sorbate
    • Sulfur Dioxide
    • Sodium Propionate
  • Trans-FatAlso called hydrogenated oil, trans fat is liquid oil made partially solid by adding hydrogen gas under high pressure to liquid oils. Trans fat is cheap and increases the shelf life of food (that is why the processed food industry loves it) yet, it has been found to greatly contribute to raising the levels of fat in the blood thus raising cholesterol.

    *Information taken from A Consumer’s Dictionary of Food Additives by Ruth Winter, M.S.

    A pretty long list, I know. But, put your antenna up and leave it up. Soon the label looker outer in you will be second nature!

    Nutrition Facts Labels

    This is that chart-like thing on the back of all packaged foods. What is critically important to know is that to make any sense of the label you must first look at:

    • Serving size (like how many cookies are considered ONE serving!)
    • How many servings in package

    If you don’t get that down first, nothing else will make any sense. So, once you know the serving size, then you can better understand the calorie, fat, carbohydrate, sodium and fiber distribution. And, why is all of this important? Well, some information may be important to one person but not to another. You can visit
    to get finer details on the nutrition facts labels.

What do I concern myself with? Mostly the ingredient list—I don’t want to put junk in my body; and from the nutrition facts label I always lookout for the salt content (I have to manage a kidney disease) and whether or not a food has trans fat (see above). Sometimes when I am feeling a little “over my normal weight” (as in trying to lose my baby weight) I keep the calories and fat in mind.

That being said, I like to think of myself as a “food product watchdog”. There are over 15,000 new food products introduced yearly. It is utterly exhausting to keep the pace as a consumer. So, keep this information in mind as you try to navigate your way through the maze we call a grocery store.

If you have specific questions, feel free to e mail me at [email protected]

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