Brian Ripka

Ripped Fitness | CEO & Founder

A born leader, an innate teacher, and all around good guy, Brian Ripka wears many hats. Most days you can catch him suited up in RIPPED gear and a baseball hat headed into The War Room to motivate a class of RIPPERS who show up in droves for what he’s giving out: an intensely-motivational, high-energy, heart-pumping workout for both the mind and body. But you can also find him suited up (well, not in an actual suit!) for his other role as the CEO & Founder of RIPPED, his phenomenally successful fitness boutique.

As the former CEO of Judith Ripka Jewelry, the eponymous multi-million dollar luxury jewelry company, it’s evident that Brian knows how to build a luxury brand. But his true passion had always been health & fitness, which is exactly why his next career move came to him during one of his daily runs through the streets of Manhattan.

“I’m an avid runner. Always have been. I run daily-not just for my body, but also for my soul. Every morning I would dodge buses in New York City running up and down Madison Avenue,” explains Brian. “One day, I ran by a cycling studio and wondered why there wasn’t one for runners. It’s a fact that running is the most efficient exercise but I also know it’s not just about fat loss from running; it’s about the importance of incorporating muscle toning for total body fitness. So I created a proprietary, dynamic program that combines alternating high intensity interval training of equal parts treadmill & strength training in an incredibly luxurious environment. I added in world-class instructors and great music and RIPPED was born. For me, it’s about looking your best, but more importantly, about feeling your best.”

Workout

What Motivates You? The Key to Mind-Body Connection

As a husband, a father, a brother, a son, a friend, a business owner, an avid runner, and someone who prides himself on showing up everyday in every way, I work hard to stay motivated, committed, and engaged. You have to—otherwise, you just exist. And for me, that’s simply not enough.