Tag Archive: corporate sponsorship

Pinkwashing….<br/>The Corporate Pink of Breast Cancer

Pinkwashing….
The Corporate Pink of Breast Cancer

I’m glad to see the mainstream media finally giving some attention to the question of whether all these pink ribbons are actually helping the breast cancer cause. The New York Times gave serious ink space to the issue, although largely missed the point, with “The Pinking of America” by Natasha Singer last month. And Friday, Forbes posted this comprehensive piece by Amy Westervelt, “The Pinkwashing Debate: Empty Criticism or Serious Liability?” Serious liability, I say!