We have a body odor problem in this country. But it’s not what you probably think. Yes, some of us stink pretty badly (thanks, Standard American Diet), but that’s not the problem. The issue is our relentless pursuit to cover up our body odor with artificial fragrances and perfumes. Somewhere down the line we decided that detergents and chemicals smell more pleasant than our armpits. We traded in natural botanicals for hazardous materials. We let celebrities sell us perfumes because we think that’s what they must smell like all the time, and if we use their perfume, we’ll smell like a celebrity too.