Do you refresh Facebook fifteen times an hour to track the likes on your status? It’s likely the answer is yes. In some way or another many of us have become slightly (or not so slightly) obsessed with the social media feedback loop. While it may seem like a sign of the times, it’s actually just another way we reinforce a desperate need to feel good enough. Social media has offered us a new way to anesthetize a deep-rooted feeling of lack: the more likes we get, the better we feel. But what happens when the “like” button isn’t pushed or the retweets just don’t happen? Then what? A social media meltdown, maybe? Do you experience an unconscious sense of self-lack, uncertainty about your last post or (worst of all), do you spend the next hour refreshing your page for some semblance of positive reinforcement?