You may be familiar with the term “greenwashing” –- a term describing the deceptive practice companies use to purposely give off the impression that their products or policies are environmentally friendly, when in fact they aren’t. Greenwashing was first coined in 1986 by an environmentalist named Jay Westerveld, and became popular when the green movement took North America by storm. Now there’s a new form of deception on the market and Naturally Savvy has a term for it: GENEWASHING. That’s right, you heard it here first! "Genewashing" is when a company deliberately tries to trick consumers into thinking their products are GMO-free, when in fact they aren’t.