You might assume that any ingredient with a long or difficult-to-pronounce name must be bad for you, but that’s a myth. Take a look at our product ingredient lists and you’ll likely find a few scary-sounding words—but, unlike what you may have been led to believe, that’s nothing to worry about. Why? Beautycounter uses the INCI (International Nomenclature of Cosmetic Ingredients) system, an internationally recognized way of standardizing labels on cosmetic products. It’s designed to help companies stay consistent, minimize language barriers, and provide consumers with greater transparency.