Consumers are becoming increasingly aware of and concerned with toxic chemicals in personal care products. However, we don’t only need to know what to avoid, but also what to look for in order to get the best results for skin. We need equal information on what to look out for as well as what to look for when choosing personal care products. This empowers us to avoid products that are not only harming our health but are also not good for our skin. It also gives us the information we need to select beneficial products that are healthy and effective.