You may be familiar with the term “greenwashing” –- a term describing the deceptive practice companies use to purposely give off the impression that their products or policies are environmentally friendly, when in fact they aren’t. Greenwashing was first coined in 1986 by an environmentalist named Jay Westerveld, and became popular when the green movement took North America by storm. Now there’s a new form of deception on the market and Naturally Savvy has a term for it: GENEWASHING. That’s right, you heard it here first! "Genewashing" is when a company deliberately tries to trick consumers into thinking their products are GMO-free, when in fact they aren’t.
Tag Archive: Labeling
Organically grown foods can be--and often are-- mixed with non-organic ingredients, genetically modified organisms and artificial ingredients despite boasting organic labels. Organic fruits and vegetables can comingle with conventionally raised produce, be exposed to pesticides and other contaminants in shipping, storage and on display at your local supermarket. And sometimes, products labeled organic aren't even organic at all, like the recent case of an Oregon man sentenced to more than two years in prison for selling conventionally raised corn as organic.
Whoever thought food was just food, obviously hadn’t followed this year’s headlines. It is so much more. Food is tradition, culture, family and politics. And this year’s headlines prove that it can also be entertaining, celebrated, just plain gross and thought provoking. From the food industry’s allergic reaction to labeling genetically engineered ingredients to cows eating gummy bears, here’s a look back on some of the top food stories from 2012.
If you have any doubt that consumers can change the food supply, you need only look to a few events earlier this year: Starbucks stopped using dried insects in their drinks after an online petition with just 6,500 signatures urged them to do so. Grocery stores removed pink slime from products after another online petition with over 200,000 asked for the same. And when social media took on the King, asking Burger King to go cage-free with their eggs and pork by 2017, the company agreed. Why? Change is being made by the power of Social Media.