While I’ve experienced an incredible amount of support since establishing my non-toxic skincare brand, S.W. Basics, I’ve encountered a considerable amount of resistance to the idea of “natural beauty,” too. I guess it shouldn’t be all that surprising. No one wants to be told that their favorite cleanser (the one they’ve been using since high school) actually possesses ingredients that might be harmful. It’s unsettling to have to forego your standby lip balm after you’ve used it for years and years (and you feel just fine). I get it – change is hard. And who likes being told what to do?
Tag Archive: lipstick
The media is abuzz with the latest bombshell about lead in lipstick — and this time, that’s just the beginning. A new study by University of California found many other toxic metals in products we put on our faces. What’s going on? As I explained on Fox News recently, we’ve known about this problem for a long time. I was part of the team that broke the story about lead in lipstick in 2007. FDA followed with its own study and found even higher lead levels in hundreds of lipsticks. And now, a UC study is here to tell us that it’s not just lead but aluminum, cadmium, chromium, and other toxic metals too.
Are you trying to get rid of the chemicals in your life? Are you reading labels, buying more natural products, and cleaning out your home of potentially dangerous toxins? There may be more places where you can make changes than you thought and can get rid of potentially harmful chemicals in various different areas of your life. Ladies, let’s start with your purse.
The Story of Cosmetics, released 2 years ago on July 21st, 2010, examines the pervasive use of toxic chemicals in our everyday personal care products, from lipstick to baby shampoo. Produced with Free Range Studios and hosted by Annie Leonard, the seven-minute film by The Story of Stuff Project reveals the implications for consumer and worker health and the environment, and outlines ways we can move the industry away from hazardous chemicals and towards safer alternatives. The film concludes with a call for viewers to support legislation aimed at ensuring the safety of cosmetics and personal care products.