In January 2012, health reporter Tara Parker-Pope wrote a cover story for the New York Times Magazine titled “The Fat Trap.” The 5,500-word article, packed with pedigreed sources, explored the science of weight loss. Its conclusion? For most obese people, permanent weight loss is a pipe dream. The piece was widely disseminated — this was the Times, after all. It was broadcast on radio stations and television news reports, and big media outfits like National Public Radio and the Huffington Post interviewed Parker-Pope herself to spread the once-fat-always-fat message.
Tag Archive: misleading advertising
You may be familiar with the term “greenwashing” –- a term describing the deceptive practice companies use to purposely give off the impression that their products or policies are environmentally friendly, when in fact they aren’t. Greenwashing was first coined in 1986 by an environmentalist named Jay Westerveld, and became popular when the green movement took North America by storm. Now there’s a new form of deception on the market and Naturally Savvy has a term for it: GENEWASHING. That’s right, you heard it here first! "Genewashing" is when a company deliberately tries to trick consumers into thinking their products are GMO-free, when in fact they aren’t.