If you have any doubt that consumers can change the food supply, you need only look to a few events earlier this year: Starbucks stopped using dried insects in their drinks after an online petition with just 6,500 signatures urged them to do so. Grocery stores removed pink slime from products after another online petition with over 200,000 asked for the same. And when social media took on the King, asking Burger King to go cage-free with their eggs and pork by 2017, the company agreed. Why? Change is being made by the power of Social Media.