For many people it creeps up around 3pm. For others it’s the long stretch between dinner and bedtime. Or maybe it happens every time you’re feeling stressed or overwhelmed. It may start like a whisper but before long your sugar craving is screaming to be fulfilled. You know it’s not good for you. You know it’s not going to make you feel good. You may even know that it’s likely to ruin your mood. So you do your best to “be good”.