Cleanse Cleanse Comparison

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The Team

Dr. Frank Lipman is a pioneer in Functional and Integrative Medicine, and a NY Times best-selling author. In 1992, Dr. Lipman founded the Eleven Eleven Wellness Center in New York City, where he combines the best of Western medicine and cutting edge nutritional science with age-old healing techniques from the East. In addition to his practice, Dr. Lipman is the creator of Be Well, an expanding lifestyle wellness brand.

Tricia Williams is an accomplished chef, nutrition educator and culinary consultant. She is the founder and CEO of both Food Matters NYC, a highly customized, health supportive meal delivery service for celebrities, professional athletes, and high performing individuals, and the subscription-based nutritional meal service, Daily Dose. She is known as the nutrition magician because of her ability to create great tasting healthy food. more

Donna D'Cruz was born in India and raised in Australia. Donna produced music with the native peoples of Australia and learned about their "dreamtime." She went on to found Rasa Music, a woman-owned record company that released world music and produced the music of Deepak Chopra and other recordings for meditation. She travels the world as a Celebrity DJ and leads people to ecstatic, profound experiences as they celebrate the biggest moments in their lives. more

Kristin McGee is a nationally recognized celebrity yoga and Pilates teacher, speaker, mompreneur, and author of Chair Yoga: Sit, Stretch, and Strengthen Your Way to a Happier, Healthier You (HarperCollins January 17, 2017). Considered a pioneer in the yoga movement, Kristin began her career as a yoga teacher in the nineties after graduating from New York University’s Tisch School of the Arts.more

Jen Rufo is a certified personal trainer & group fitness instructor with background in dance and gymnastics. Jen works with her clients to create a personalized fitness program based on each client’s goals, lifestyle, and desires. Her passion stems from using functional fitness to heal her body from dance injuries. She teaches quality movement, & believes connecting the mind and body is essential to quality living & longevity.

Ross Franklin is an entrepreneur and wellness educator and with two decades of experience building prestige brands within the health and wellness industry. Ross is the Founder and CEO of Pure Green, a fast growing cold pressed juice and smoothie company that is expanding rapidly throughout the United States.

Amanda Carney is a holistic health & nutrition coach who believes eating well and feeling good does not need to be complicated. She has worked at the Eleven Eleven Wellness Center, alongside Dr. Lipman, for over 5 years. Amanda runs a private coaching practice where she educates and motivates her clients by helping them make simple and effective changes to reach their personal health goals.

Dawn Brighid is a certified integrative nutritionist who guides her clients to create their best health by understanding the root cause of imbalance. Since we can't be “perfect” all the time, Dawn encourages clients to enjoy life and food while creating new habits that support a healthy lifestyle. Dawn also runs her own nutrition practice.

Katie Ulrich is a certified holistic health coach and 200 hour yoga instructor who aims to show clients that a shift into a healthy lifestyle is delicious, rejuvenating, and fun. She strives to helps clients integrate simple habits for sustainable success. Katie runs her own wellness business, Blissful Kitchen + Life.

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The Kit

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The Be Well Cleanse is an effective way to get rapid results that can lead to long-lasting change. Designed by Dr Frank Lipman, the Cleanse uses targeted nutrients that energize your detox organs and balance your microbiome, leading to significant improvements in how you feel on a daily basis.

Common improvements include:

  • digestion
  • energy
  • mental clarity
  • weight loss
  • skin health
  • sleep

During these 2 weeks, the simple changes you make will lead to long-term transformation, setting you up with better eating choices and healthy habits for life.


  • Cleanse Shakes (42 packets)
  • Cleanse Supplements (28 packets)
  • L-Glutamine capsules (90 capsules)
  • Product Manual
  • BlenderBottle™
  • Support
  • Free Ground Shipping

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A Day On The Cleanse

  • Step 1
    Early Morning Shake

  • Step 2
    Mid-Morning Shake

  • Step 3
    plus one packet
    of supplements

  • Step 4
    Mid-Afternoon Shake

  • Step 5
    plus one packet
    of supplements

You will also receive a bottle of L-glutamine capsules to help manage sugar cravings

Download the Cleanse Manual

Caution: Not for use if pregnant or nursing. Consult your healthcare practitioner if you are taking other nutritional supplements or medications. Keep out of reach of children.


We believe cleansing the body isn’t about starving yourself or skipping meals with family and friends. Our focus is on ridding your body of inflammatory foods and other common irritants such as sugar, gluten, dairy, soy, and alcohol.

The Cleanse Eating Plan is designed to be a long-term solution — an entry point to a healthy lifestyle from which you can determine which foods are best for you.

Our food philosophy:

Food should taste good
Eating healthfully should never mean feel deprived or hungry.

Food should be functional, and enhance everyday living.
It should help you feel better, look better, move better, poop better and sleep better.

Vegetables should be the center of every meal.
And should be accompanied by healthy fats and good quality proteins.

It’s the quality of fat that counts, not the quantity.
You don’t have to count calories when you choose good quality fats.

There is no one right diet for everyone.
Once you are finished with the Cleanse, we encourage you to listen to your body to decide which foods and eating habits work best for you. And remember, healthy eating doesn’t have to mean depriving yourself 100% of the time.

Download the Cleanse Eating Plan

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Dairy Free • Gluten Free • Vegetarian

Soluble and insoluble fiber that support proper elimination
American grown yellow pea protein (non-GMO)
Blend of herbs to amplify detox organs
Prebiotics and Probiotics to promote gut health
Herbal antimicrobials to combat bad gut bacteria
Plant-based digestive enzymes to support the breakdown of food and absorption of nutrients
A blend of vitamins & minerals for added nutrition
L-Glutamine to manage sugar cravings and for gastrointestinal support

We use TRAACS® Chelated Minerals to promote absorption and maximize efficacy.







Manufactured in an NSF audited GMP certified facility. GMP refers to the Good Manufacturing Practice regulations as put forth by the US Food and Drug Administration.

Formulated to exclude wheat, yeast, gluten, eggs, dairy, soy, artificial flavors, colors and preservatives. Store in a cool, dry, dark place. Keep out of the reach of children.

Naturally occurring color, taste and density may vary between lots.

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How do I know if I am ready to go on Cleanse?

The Be Well Cleanse is recommended to those that are generally healthy but know that they could be feeling better. This includes those experiencing digestive issues, fatigue, skin issues, sleep problems, weight gain, brain fog or other ailments that interfere with optimal function.

This Cleanse is not for pregnant or nursing women, or those with a serious illness or disease. Always consult your doctor if you are not sure if a Cleanse is right for you.

How much water should I be drinking?

Proper hydration is essential to all bodily processes, especially for detox and elimination. Generally, we recommend drinking about half your body in ounces each day, and ideally, drinking filtered water away from meals.

Tip - start your day with a tall glass of water to get your ounces in early.

Is it ok to exercise and do physical activities?

Our Be Well experts recommend taking it easy the first few days of the Cleanse, with the option for restorative yoga poses or simple stretches. When you feel ready, you can shift back to your regular exercise routine, or begin to incorporate more movement throughout your day.

What if I have a question?

Our team of health coaches is available Monday - Friday from 9am - 5pm EST. You can reach them by phone at 888.434.9483 or by email.

Will I feel hungry?

This Cleanse was designed to enhance your natural detoxification systems WITHOUT feeling hungry or deprived. Although you will be avoiding inflammatory foods and common food irritants, there are still many foods you can eat while on this cleanse.

What kind of support can I expect?

Our team of experts is here to support you, and are available to answer questions and make personalized recommendations all day, everyday, which is what makes this opportunity so unique!

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